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Thursday, August 7, 2014

Copying a popular game

Hi! I want to share my thoughts on one of a possible way of making money with games. For example take flappy bird and its clones. As we know, the creator of flappy bird earned around 50k usd per day on ads. I've read somewhere that his monetization strategy was very poor, his banner placement was in the worst possible place, a lot of opportunities to squeeze more value out of the game were missed. So what i can think, that with proper monetization he could have been earning atleast twice that he did. Aleast.
And there was information that flappy bird clones, specially designed to make money, were making much more.
So, one of the paths that a game developer can take is to clone successful games and monetize the shit out of them. Probably with proper marketing, when some of the income of the game is spent on advertising the game, such a game could overtake the original game in popularity.
An interesting material to read next would be this question on stackoverflow: How closely can a game resemble another game without legal problems?
Looks like that game mechanics cannot be copyrighted. That means that you could do everything exactly like the original game, just use your own art/sounds.
Imagine cloning flappy bird, and implementing correctly placed ads, interstitial ads, exit ad-wall, in-game purchases and something more, instead of just one (!!) tiny banner.
Anyway, im keeping an eye on the next flappy bird.

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